Sony’s foray into the U.S. electronics market began more than 50 years ago when co-founder Akio Morita came to New York to sell a $30 miniature transistor radio. At the time, he attracted the interest of Bulova, a watchmaker with a vast retail network. Bulova offered to buy 100,000 units under one condition—Sony would have to original equipment manufacture (O.E.M.) the radios, and they would be branded and marketed under Bulova’s name. Amazingly, Morita went against his board of directors’ advice and turned down the deal. His 50-year goal was to make the Sony name as popular as Bulova’s. Through the strength of his vision, Sony is now one of the most recognized brands in the world.
Within Sony’s brand is the Elevated Standard (ES) line, the premium end of the company’s portfolio of products. Over the years, the ES line of equipment has included outstanding DVD players, AVRs, and early in 2009, two Blu-ray Disc players. Late in the third q
uarter, Sony filled a hole in the Blu-ray market by releasing its second multidisc changer, the $1,900 BDP-CX7000ES MegaChanger. (The first, Sony’s $3,500 HES-V1000 Home Entertainment server is no longer available.)
Sony is currently the only manufacturer of Blu-ray Disc changers on the market, so if you’re in need of one, your options are limited to the ES model or the lower-priced BDP-CX960 ($800). Compared with many current video server products, many of which start at $5,000 and go up dramatically from there, this MegaChanger is a bargain. And those other products can’t store Blu-ray Disc content on their hard drives—you have to put discs into the tray one at a time just like a standard player. Granted, these other systems bring different capabilities to the table, but none offer the convenience of storing and managing your Blu-ray collection.
Living with the BDP-CX7000ES the past month has given me a new perspective on the convenience of a disc changer. Although I can personally live without it, I enjoyed having a good portion of my library accessible from one player, and I can see people getting hooked on the experience.
If you don’t care about the storage and are willing to leave the comfort of your couch to change discs, better video processing is available in other players. But if you’re looking at this MegaChanger, that’s probably not you. The BDP-CX7000ES offers Blu-ray performance at 1080p/24 that’s on par with the best we’ve seen and very solid DVD upconversion, which makes it attractive if you’re looking for large-capacity storage and management and don’t want to spend media server money.
Source: hometheatermag.com
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